Comments on: I’m obsessed with the Whole Foods blog http://susansu.com/im-obsessed-with-the-whole-foods-blog/ Writing | Marketing Tue, 07 Sep 2010 23:45:11 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Steven Loi http://susansu.com/im-obsessed-with-the-whole-foods-blog/comment-page-1/#comment-40 Steven Loi Tue, 06 Oct 2009 18:21:09 +0000 http://susansu.com/?p=160#comment-40 I like this post. But, how about a follow up post? It's relatively _easy_ for likeable, non-controversial brands to engage with their audience. Here's a list: Trader Joe's, Whole Foods, Humane Society, Amazon, Jamba Juice... that come to mind where social/online marketing has worked well for them (or could work well for them). But, what about more controversial brands? Microsoft, Walmart, Comcast, AT&T. It'd be neat to read your take about this. For instance, how many marketing initiatives did Microsoft use to promote their search before Bing seemed to finally catch on by the public? Or their commercials firing back at Apple's attack on them? Microsoft threw many tens of millions into getting more social brand awareness over the past three years and I think it's finally paying off (somewhat). What about the other brands? I'm sure if they created a blog and a Facebook page, we, as the hip mid-twenty-somethings won't receive them that well. What I'm interested in is: How can a "damaged" brand that still has great value right itself using social/online marketing? I like this post. But, how about a follow up post? It’s relatively _easy_ for likeable, non-controversial brands to engage with their audience. Here’s a list: Trader Joe’s, Whole Foods, Humane Society, Amazon, Jamba Juice… that come to mind where social/online marketing has worked well for them (or could work well for them). But, what about more controversial brands? Microsoft, Walmart, Comcast, AT&T.

It’d be neat to read your take about this. For instance, how many marketing initiatives did Microsoft use to promote their search before Bing seemed to finally catch on by the public? Or their commercials firing back at Apple’s attack on them? Microsoft threw many tens of millions into getting more social brand awareness over the past three years and I think it’s finally paying off (somewhat). What about the other brands? I’m sure if they created a blog and a Facebook page, we, as the hip mid-twenty-somethings won’t receive them that well.

What I’m interested in is: How can a “damaged” brand that still has great value right itself using social/online marketing?

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