Comments on: On product naming, and my continued worship of Philz Coffee http://susansu.com/on-product-naming-and-my-continued-worship-of-philz-coffee/ Writing | Marketing Fri, 30 Jul 2010 21:06:55 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: susanfsu http://susansu.com/on-product-naming-and-my-continued-worship-of-philz-coffee/comment-page-1/#comment-85 susanfsu Tue, 26 Jan 2010 05:10:41 +0000 http://susansu.com/?p=189#comment-85 Hey Sean! Great to see you stopping by here! Yeah, I agree... they work some marketing magic at Philz. Apparently they have around 8 or more locations in the Bay Area now, all doing a lot of business. Will they be the next Peet's? Do they <em>want</em> to be the next Peet's? David--I agree, the names aren't selling to non-customers, they are selling to already-customers. Hey Sean! Great to see you stopping by here!

Yeah, I agree… they work some marketing magic at Philz. Apparently they have around 8 or more locations in the Bay Area now, all doing a lot of business. Will they be the next Peet’s? Do they want to be the next Peet’s?

David–I agree, the names aren’t selling to non-customers, they are selling to already-customers.

]]> By: Sean Gerrish http://susansu.com/on-product-naming-and-my-continued-worship-of-philz-coffee/comment-page-1/#comment-84 Sean Gerrish Tue, 26 Jan 2010 05:07:37 +0000 http://susansu.com/?p=189#comment-84 Mmmm. My mouth is watering for Philz's rich, creamy, makes-my-stomach-uneasy-but-still-delicious-anyway coffee! Their large, last I saw (like you say), was 3.50. By pricing a small at 3.00 (or thereabouts), the marginal cost/sip for a large seems like such a great deal. I'm pretty sure this is part of their plan, too. Mmmm. My mouth is watering for Philz’s rich, creamy, makes-my-stomach-uneasy-but-still-delicious-anyway coffee!

Their large, last I saw (like you say), was 3.50. By pricing a small at 3.00 (or thereabouts), the marginal cost/sip for a large seems like such a great deal. I’m pretty sure this is part of their plan, too.

]]> By: Dave Doolin http://susansu.com/on-product-naming-and-my-continued-worship-of-philz-coffee/comment-page-1/#comment-29 Dave Doolin Mon, 07 Sep 2009 20:51:25 +0000 http://susansu.com/?p=189#comment-29 Vundabah! The names are cool. But if the coffee wasn't more or less the best around, I wouldn't drink it. Vundabah!

The names are cool.

But if the coffee wasn’t more or less the best around, I wouldn’t drink it.

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