The One Metric That Matters


Green Converts Better

It’s way, WAY too easy to distracted by button color.

It’s almost inherent to the human brain — designed to get consumed from moment to moment by button color, by what font your CTA is in or by any number of other minutiae when we don’t yet have a single customer.

Most of us know that we do this. We confidently author blog posts about how other people should know better than to get stuck on a single tree, once again missing out on the entire forest.

Duh! So obvious.

But when the next Button Color Dilemma comes along in our own life, whether it’s really about button colors or about what camera to buy or what picture to use as our Facebook photo — or we’re all over that shit.

By now, we are familiar with the energetic cost of facing many decision points each day. It tires us out. It’s distracting. It makes us more prone to inertia etc etc. In short, it’s the devil.

Yet it’s right there in everyday life, in every life — even for me, even for you.

Complexity is inevitable, and no one is exempt.

Complexity is energizing, because it gets us thinking. But it’s also paralyzing, and prevents us from doing.

Because I personally can be extra prone to randomness, and lots of starts with few completes, I’m currently experimenting with applying one of the most effective git-r-done operational frameworks from growth marketing, applied to the (even!) bigger questions in life.

The One Metric That Matters

For me, my One Metric That Matters is being free. Becoming more and more free — inside — every day, in every moment.

Although freedom is a big category with lots of distinctions depending on the person, to me it’s a yes-no question.

This is the key to making the One Metric That Matters work for you. Yes, or no. Go, or no-go.

Does this make my inner person more free?

Does this choice move me — the me that doesn’t always have a voice, the me that not everyone sees — towards greater freedom inside, or away from it?

It’s a stark question, and if I’m honest, I always know the answer.

Go / No Go

If complexity is rationalizations, then simplicity is truth. Simplicity makes it hard to be untruthful, and hard to procrastinate.

Once you’ve ascertained your One Metric That Matters, many Big Things become incredibly simple, and hard to ignore — you cannot unsee.

In my own experiment, so far, it’s been pretty effective.

I live around the world, I do interesting work with people who are both very smart and very kind, my schedule and location can be anything I want it to be most days of the year, and I’m emotionally stronger and more vibrant than I ever used to be.

I am more free than I used to be. (It’s working…!)

Organizing around my One Metric That Matters has helped me to align my many scattered wants and dreams, and win a few hands against the incredible inertia that often envelopes my life.

At the end of a day, in your quiet moments, what is your One Metric That Matters?


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